We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning

Approved Apteco FastStats Partner since 2007

Supplier evaluation

Sometimes it’s difficult knowing which applications and suppliers are most suited to deliver your project: do the tools do what the slideware and demo say? Does the supplier understand your culture and your business? Does the application represent value for money? Will your teams be able to use them effectively, given the mix of skill sets? Can the supplier continue to provide support and maintenance if required? The market for CRM/data analysis applications is huge and confusing, so it helps to have an impartial eye cast over the shortlist. One of our first projects as Aszent was helping DSGi find the right software and the right supplier – you can read about it here.

We wouldn’t work with anyone else as we really don’t feel that there are any others within the industry who can deliver what we need. — Abi Thornton, Head of Listener Insight, Global Radio

Call Aszent on 07887 653595