We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning



Approved Apteco FastStats Partner since 2007

SCV

Everyone talks about them, but what are they? Well, it’s when all the personal, behavioural and transactional information held against customers are integrated in one data repository, so that you can see a complete view of the customer’s relationship with the organisation.  Functionally led organisations tend to have their customer data split across several databases; a Single Customer View (SCV) gives you access to those databases at customer level.

A SCV can enable, amongst other things, improved levels of customer service and optimised marketing communications spend. It’s also the bedrock for good business intelligence.

We specialise in designing and building SCVs. You can read more about our work on them here.

We won the Best Use of FastStats 2011 award, which we could never have done without the amazing support of Aszent and their FastStats design. Thanks to Aszent’s expertise we have been able to develop exciting and innovative marketing communications plans, with FastStats the centrepiece of all our activity. — George Gee, CRM & Loyalty Manager, Costa Ltd


Call Aszent on 07887 653595