We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning



Approved Apteco FastStats Partner since 2007

SCV

Everyone talks about them, but what are they? Well, it’s when all the personal, behavioural and transactional information held against customers are integrated in one data repository, so that you can see a complete view of the customer’s relationship with the organisation.  Functionally led organisations tend to have their customer data split across several databases; a Single Customer View (SCV) gives you access to those databases at customer level.

A SCV can enable, amongst other things, improved levels of customer service and optimised marketing communications spend. It’s also the bedrock for good business intelligence.

We specialise in designing and building SCVs. You can read more about our work on them here.

We wouldn’t work with anyone else as we really don’t feel that there are any others within the industry who can deliver what we need. — Abi Thornton, Head of Listener Insight, Global Radio


Call Aszent on 07887 653595