We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning

Approved Apteco FastStats Partner since 2007

Prospect Pools

Experiencing a resurgence over the last 5 years, a prospect pool can be a cost effective way to conduct acquisition campaigns. Typically, they use the expanded Electoral Roll as its backbone, from suppliers such as Experian, CACI and EuroDirect. You can then merge or append additional sources of data to it, for example, transactional data, campaign responses, etc and develop a rich profile on target selections. The usual approach is to develop predictive models using samples from the prospect pool and from the source customer database and apply these algorithms to the pool. Once scored you can then identify the most appropriate prospects for your campaigns and calculate the anticipated return. Well, that’s what we do – click here for more information

We want to say a huge THANK YOU for all your work on our Supporter Survey…we have learned a lot about our Supporters and have already been able to make better informed decisions based on the results. — Clare Walsh, Fundraising manager, Send a Cow

Call Aszent on 07887 653595