Prospect Pools

Experiencing a resurgence over the last 5 years, a prospect pool can be a cost effective way to conduct acquisition campaigns. Typically, they use the expanded Electoral Roll as its backbone, from suppliers such as Experian, CACI and EuroDirect. You can then merge or append additional sources of data to it, for example, transactional data, campaign responses, etc and develop a rich profile on target selections. The usual approach is to develop predictive models using samples from the prospect pool and from the source customer database and apply these algorithms to the pool. Once scored you can then identify the most appropriate prospects for your campaigns and calculate the anticipated return. Well, that’s what we do – click here for more information