Marketing databases

Not all databases are fit for marketing purposes. It’s important to ensure that they are structured in such a way that meaningful analysis, planning and reporting can be executed. It’s also quite important to think about the sources of data that need to be included, how those customer records will be matched and de-duplicated and the management of that process. We’ve built a few marketing databases for some of our clients. You can read about one of them by clicking here.

If you would like to know more about marketing databases and database marketing in general, then click on the link below to an informative report from the DMIS. We couldn’t have put it better ourselves.
http://www.dmis.co.uk/pdfs/database_marketing.pdf