We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning



Approved Apteco FastStats Partner since 2007

Marketing databases

Not all databases are fit for marketing purposes. It’s important to ensure that they are structured in such a way that meaningful analysis, planning and reporting can be executed. It’s also quite important to think about the sources of data that need to be included, how those customer records will be matched and de-duplicated and the management of that process. We’ve built a few marketing databases for some of our clients. You can read about one of them by clicking here.

If you would like to know more about marketing databases and database marketing in general, then click on the link below to an informative report from the DMIS. We couldn’t have put it better ourselves.
http://www.dmis.co.uk/pdfs/database_marketing.pdf

We wouldn’t work with anyone else as we really don’t feel that there are any others within the industry who can deliver what we need. — Abi Thornton, Head of Listener Insight, Global Radio


Call Aszent on 07887 653595