We design and build

Marketing databases
Single customer view
Prospect pools
Data analysis
Reporting automation tools

We support and maintain

Database hosting
Database maintainence
Campaign planning
Data processing
Business intelligence reporting

We advise and consult

Project management
Data sourcing
Data product feasibility
Loyalty/CRM strategy and implementation
Supplier evaluation
Data planning

Approved Apteco FastStats Partner since 2007

CRM strategy and implementation

“Customer Loyalty” is a subjective area: the definition of loyalty and its behavioural manifestation are different from customer to customer. However, everyone likes to be thanked (and rewarded) for their custom, so loyalty and customer relationship marketing can help to deliver long term benefits such as repeat transactions and recommendations.  The popularity of social networking sites and messaging forums means that brand strategy is inseparable from loyalty and relationship marketing approaches.

We helped Aspers casinos to define and implement their loyalty scheme known as “Aspire” and you can read all about it here.

For two interesting views on loyalty schemes and their future, click here:

We won the Best Use of FastStats 2011 award, which we could never have done without the amazing support of Aszent and their FastStats design. Thanks to Aszent’s expertise we have been able to develop exciting and innovative marketing communications plans, with FastStats the centrepiece of all our activity. — George Gee, CRM & Loyalty Manager, Costa Ltd

Call Aszent on 07887 653595